Waikiki Shopping Plaza, 2250
Kalakaua Ave #113, Honolulu, HI 96815

Alter Ego is a lifestyle apparel store located in Waikiki, one of the best shopping mecca's of the world. We have been around since 1998. We are known for our original kid afro tees. Its a very unique character, a little guy with a huge afro.

We fill the afro with all sorts of cool designs and patterns which truly make them alter ego's of the original design. Alter Ego has collaborated with some very famous brands like Volcom, Hurley, RVCA, HiLife, and most recently Hawaiian Island Creations. Each collaboration brings a fresh new take on our kid afro logo making them just as unique as the people who wear them.





Location: 436 Piikoi Street Honolulu, HI 96814
Phone: 808-591-0900 | Hours: Monday-Saturday 12pm-11pm

NMLSWORLD stands for Never Meeting Lower Standards where we strive to bring you timeless quality apparel and goods to the WORLD. We believe the WORLD is one community so we aspire to create a marketplace that is welcoming to all people.

NMLSWORLD is also a tribute to the people and community who are building themselves for Greatness. The World is Yours.